Build and manage the distribution network
What Keystone NA Is Really Selling
Speed to Market through Distribution network/infrastructure and Marketing Expertise
Key Target Audiences
* Key is no existing distribution infrastructure in HVAC market
Target Product Attributes
* These are the unique benefits that Keystone can own. This is Keystone's Brand Differentiation.
Simple Brand Idea
Speed to Market For New Products
Keystone targets the owner or CEO of a manufacturer of a product. One that adds value to the HVAC/R market (wholesale distributors, contractors, technicians, installers, homeowners, property managers, builders)
Keystone is passionate about the HVAC/R industry and wants to bring the success of selling products to other companies, straight from our own personal experience. We understand the challenges of the sales, marketing and distribution networks; areas that may not be a strength for the manufacturers. Manufacturers excel in engineering and manufacturing a finished product.
The Keystone’s team has already performed a great deal of R&D in the HVAC/R market, working one-on-one with many manufacturers. These efforts have created many successes and lessons learned over the years. Keystone uses our past experience along with current technology and proven business practices to create our marketing services.
During this journey, Keystone has acquired and combined information such as ‘What to do’, ‘How to do it’ and more importantly ‘What not to do’ and has outlined this intelligence to build effective marketing efforts. We have learned from our mistakes, giving each manufacturer a strategic advantage avoiding costly mistakes. Keystone will lead you in the right direction to successfully developing new markets or launching new products.
Over the years, working in the HVAC/R market, Keystone has developed strategic relationships with the top independent sales representatives and the most innovative and successful wholesale distributors in North America. Utilizing our services and experience will ensure that your products will be to market favorably.
The employees of Keystone North America have worked for or assisted over 100 companies both inside and outside the HVAC/R marketplace, from small business startups to Fortune 500 companies. We have the experience and the insight to effectively market your products in the marketplace with success and efficiency.